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Posts Tagged ‘making things beautiful’

What a lovely title to find in my inbox, eh?  This Timeout story is from a Timeout.com update that I get weekly .. and is so fun, I just had to share.  Here’s to turning something ‘unused’ to something enlightening!

Photos here are via @lewismillerdesign Instagram, and Irina Arakas from the Timeout story link above:  

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“Mysterious, gorgeous flower designs have been showing up unannounced around the city, only to be stumbled upon by New Yorkers delighted by their arrival. Slowly, the flowers are picked off by passersby until the city streets return to themselves, barely a trace of the abundant blossoms remaining.

The creative team behind the phenomenon known as the Flower Flash is Lewis Miller Design, a floral and event design group led by Lewis Miller. Miller first came up with the idea last year after searching for a way to feel more deeply connected to his craft, says Irini Arakas, the firm’s director of special projects. After many long, therapy-like discussions, Arakas noted that no one had ever done guerrilla or street art with flowers. Soon after, five members from Lewis’ team were up at 5am to make it to Central Park before dawn, flowers in hand. They reused dahlias and carnations from a previous event to create a psychedelic halo around the mosaic that reads “Imagine” at the John Lennon memorial. Soon, the internet erupted with joy, and the Miller team has been Flower Flashing us ever since.  The project appeals to Miller because it’s a “random act of kindness,” Arakas says. “It’s about designing on the fly, which is the exact opposite of what he does [at work].” Arakas scouts the locations, looking for a spot with plenty of texture to blend in with lush of the florals. “I’m a native New Yorker, and I do find [city streets] gritty, but Lewis has this unbelievable way of looking at the city because he’s from Northern California,” she says. “A sidewalk littered with bubblegum, he calls them polka dots, or the crosswalks, he refers to them as zebra stripes. He has a very romantic lens with which he looks at he city. I’ve adopted that mindset.”  

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Kudos Lewis Miller Design!

 

 

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